BRIEF:

An innovative and interactive event to debut Viant Technology’s exhibition stand at CES (Consumer Electronics Show) in Las Vegas, showcasing their latest technologies and engaging attendees with a branded photo booth activation.

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DELIVERED:

TM Events collaborated with Viant Technology to deliver their first exhibition stand at CES to debut their new ViantAI technology. TM Events managed all logistics for a booth that consisted of two meeting rooms, four demo stations, and a welcoming living room, from planning to on-site execution. In collaboration with TM Studio, the booth design and branding were meticulously developed, featuring an engaging Photo Booth activation with a glam bot that produced short branded videos for attendees to download and share, further supporting Viant’s marketing strategy. Additionally, TM Events transformed 3,000 sq ft of the Aria Hotel space to showcase Viant’s latest innovations and technologies, ensuring alignment with the brand’s guidelines. The event successfully positioned Viant Technology as a standout presence at CES.

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